The Company

“Cliganic is a clean beauty and wellness brand focused on simple, high-quality products made with thoughtfully sourced ingredients,” says Cliganic’s Yael Grace Katri. The product line has everything from certified organic carrier oils and essential oils to skincare, personal care, and wellness products.

Founded in 2015 in California, Cliganic has grown into a globally recognized brand, available in over 40 countries and more than 10,000 retail stores. Customers can find Cliganic products on cliganic.com, on Amazon, and through retail partners across the US and internationally. Fulfillrite supports Cliganic with fulfillment and shipping for its eCommerce orders, getting products from inventory to customers efficiently.

The Challenge

As Cliganic grew, fulfillment became increasingly time-consuming and complicated to manage internally. “The biggest headache was simply keeping up with the growing volume while maintaining accuracy and efficiency,” says Yael. The team wanted a partner that could handle the operational side of fulfillment. That would then free them to focus on launching new products and serving customers.

And Cliganic’s products are not the easiest to fulfill. Glass is breakable and oils leak. Bundles have to be put together correctly, every time, across a catalog that is always expanding.

“We have a large and growing product assortment, including glass bottles, oils, different sizes and variations, and product bundles,” says Yael. “Accuracy and careful handling are especially important for us.”

The Solution

Cliganic partnered with Fulfillrite, which now handles fulfillment and shipping for the brand’s eCommerce orders.

The product complexity that made in-house fulfillment such a burden is exactly what Fulfillrite absorbed. Fragile glass bottles get protective packaging. Product bundles are kitted and assembled as complete sets before they ship. And the growing catalog of sizes and variations is picked accurately, order after order. “Fulfillrite has been able to manage these different requirements while keeping the fulfillment process organized and reliable,” says Yael.

Fulfillrite and Cliganic have now been working together for several years, with both companies growing alongside each other. As Cliganic’s product assortment and order volume expanded, Fulfillrite continued to support the brand’s needs and adapt to its growth.

The Results

“One of the biggest benefits has been the time we’ve gotten back as a team,” says Yael. Instead of managing fulfillment operations, the Cliganic team spends its time on marketing, product development, retail growth, and building the brand. Having a reliable fulfillment partner has also given the company more confidence as order volume continues to grow.

Nowhere does this matter more than at product launches. And Cliganic has had plenty, including a recent launch into the UK market at Planet Organic, one of the country’s leading natural and organic retailers. “Being able to focus on launching and marketing a product without worrying about whether the fulfillment operation can keep up is extremely valuable for us,” says Yael.

Her advice to other beauty and skincare brands choosing a fulfillment company: “I would recommend looking beyond pricing and focusing on reliability, communication, flexibility, and whether the fulfillment company can actually grow with your business.” For a beauty brand with many SKUs and different product formats, she adds, “it’s important to work with a partner that understands the details and can handle growth without creating additional work for your team.”

Fulfillrite has been a reliable partner as Cliganic has grown, allowing our team to focus on building the brand instead of worrying about the day-to-day logistics of fulfillment. Their flexibility and support have made it much easier for us to scale.

Yael Grace Katri, Cliganic

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