In today’s rapidly evolving eCommerce landscape, sustainability has become a top priority for businesses worldwide. As an eCommerce store or brand owner, you may have noticed the growing demand for environmentally responsible practices.
We can confirm that it’s not your imagination. As many as 73% of shoppers would be willing to change their consumption habits to reduce their environmental impact. Another 60% would be willing to pay more for a product with sustainable packaging.
Consumers care more about the environment than ever now, and their buying habits reflect this. For that reason, many businesses are shifting their focus towards sustainable order fulfillment strategies, since that’s the most viable way to reduce their ecological footprint without compromising customer experience.
In this article, we will talk about how order fulfillment affects the environment and how you can build a more sustainable supply chain.