Ever since Kickstarter came out in 2009, product launches have never been the same. Crowdfunding has transformed the process from bottom to top, making it possible to see – in a very dramatic, memorable way – if a market exists for a product before going to the trouble of producing it.
This is pretty incredible when you stop to let it sink in. Creative, innovative people have a totally new way to turn their visions into reality. One that’s not even a generation old. And on top of that, they can attract a global audience willing to support their dreams.
But there is one obvious downside to crowdfunding – campaign fulfillment. Namely, the actual delivery of products to backers is fraught with complexity. A lot of campaigners find themselves unprepared for that simple fact.
That said, you can absolutely fulfill a Kickstarter campaign and do it well. You don’t need a ton of experience or money to do that either. One of the best ways to make that happen is to take a handful of very specific, but simple actions, at the right time.
Read the full post on the YG Crowdfunding blog.
You’ve done everything by the book. Your Kickstarter campaign is almost ready to launch.
You made a great product. Built an audience. Set up a campaign page.
But how do you ship it?
We put this checklist together to help you get started. It's free.
