Ever since Kickstarter came out in 2009, product launches have never been the same. Crowdfunding has transformed the process from bottom to top, making it possible to see – in a very dramatic, memorable way – if a market exists for a product before going to the trouble of producing it.
This is pretty incredible when you stop to let it sink in. Creative, innovative people have a totally new way to turn their visions into reality. One that’s not even a generation old. And on top of that, they can attract a global audience willing to support their dreams.
But there is one obvious downside to crowdfunding – campaign fulfillment. Namely, the actual delivery of products to backers is fraught with complexity. A lot of campaigners find themselves unprepared for that simple fact.
That said, you can absolutely fulfill a Kickstarter campaign and do it well. You don’t need a ton of experience or money to do that either. One of the best ways to make that happen is to take a handful of very specific, but simple actions, at the right time.