Of all online sales, personal care makes up about 6%. When you consider just how much money is spent online, this is a huge figure. In the US alone, eCommerce sales of personal care items are expected to reach of $35 billion.
Naturally, many enterprising entrepreneurs want a piece of the action. In fact, many of the items in our warehouse fall under the category of personal care. But first, a definition:
Personal care items include medical, pharmaceutical, and cosmetic products. That’s everything from cleaning and care products to make-up to vitamins. Blood pressure monitors, disinfectants, and over-the-counter medicines all fall under personal care.
In the last several years, self-care has become an increasingly major part of day-to-day life. Markets are growing to match. Yet the category of personal care is still quite broad, and it can be tough to know what kind of items, in particular, are going to be hot sellers.
In this article, we’ll go over 15 hot personal care items that are sure to sell well in 2021 and beyond. Take some of our ideas and run with them. And if you need help shipping? Request a quote and we’ll see how we can help you.
1. Fake eyelashes
Fake eyelashes have been steadily rising in popularity on Google Trends ever since they started tracking search volume all the way back in 2004. With a probable post-pandemic beauty boom on the horizon, there is no reason to think fake eyelashes won’t continue to be in demand.
Magnetic eyelashes, in particular, are becoming even more popular. Other fake eyelashes require glue, where magnetic ones don’t. That makes their application quite a bit simpler and neater.
2. Nail polish
Nail care is a constant on the beauty Instagram space, and nail polish is the bedrock foundation. Oberlo points out that shimmer nail polish, in particular, has been very popular on Instagram recently. If you’re looking for an easy to create product with high profit margins and a clear marketing strategy, nail polish is a good place to start.
For reasons probably related to the easing of pandemic lockdowns, lipstick search traffic has been through the roof lately. If you stock lipstick in your store, you can start meeting the surging demand for beauty products as people reintegrate themselves into polite society.
4. Epsom salt
According to Best Products, Dr. Teal’s Foaming Bath with Pure Epsom Salt has been a massive best seller for a long time. It makes sense, too. Epsom salt baths can be a great way to destress, as well as reduce aches and pains.
Fortunately, Epsom salt is not a particularly unique product. It’s just a prettier name for magnesium sulfate – a cheap, readily available chemical compound that resembles sea salt. Add some essential oils and come up with some unique branding and you could be well on your way to having a unique bathtime product.
5. Moisturizing cream
Face and body creams are perennial best-sellers, as a regular moisturizing regimen is one of the best ways to keep a youthful appearance. The market demand is there too, and you can see searches for moisturizer on Google trending upward for 17 years straight. It is relatively simple to manufacture and brand moisturizing creams, making his a good personal care product to stock on your digital shelves.
6. Hair wigs
If you spend any amount of time reading the Oberlo blog (and you really should sometime), you’ll notice that hair wigs are mentioned in far more best-to-sell lists than you would think. This trend has been rising, as with many others on this list, for years on end, so buying wigs is not a short-term fad pushed by Moira Rose.
Wigs have a lot of benefits. They are less damaging to hair than extensions. Cosplayers will use wigs to dress up in character. Cancer patients, of course, use wigs as well.
The beauty of this personal care niche is how well it lends itself to niches. There are many different kinds of wigs, and you need only find one that your customers would be interested in.
7. Hair products
Hair and nail products are evergreen products in the world of personal care. Your options are wide open, too. Here are a few ideas that fall under the category of hair products:
- Hair towels
- Shampoo / dry shampoo
- Texturizing spray
- Hair clips
8. Teeth whitening strips
Beautiful teeth don’t come cheap. Straightening and whitening procedures are both expensive, no matter what specific procedures you opt for. A cheap, easy-to-ship alternative to big budget dentist trips, though, are teeth whitening strips. This is another product that has been increasingly steadily in popularity since 2004, and is likely to see a huge boom in the coming months.
9. Massage gun
A lot of people with injuries rely heavily on massages to feel comfortable and alleviate pain. However, the recent pandemic and social distancing requirements made massages impossible for many people to receive. Deep-tissue massage guns allow users to give themselves massages.
Demand spiked during the pandemic, of course, but if you look at the five year trends, it doesn’t look like massage guns are going anywhere anytime soon. Having used one myself for my sciatic back, I can tell you that they’re really wonderful to have around when you need them.
10. Facial cleansing brush
Face cleansing brushes like this one have been steadily increasing in popularity over recent years. The basic idea is that a super soft brush can help remove dirt, oil, and makeup easily. It beats wiping off make-up with a rag, for sure.
This is another instance of a small, easy-to-ship, high-value product. These are exactly the kind of products that do exceptionally well in the world of eCommerce.
11. Makeup brushes
According to Oberlo, searches for makeup brushes have dramatically increased in the last several months, especially travel makeup brushes. This is a relatively easy market to break into in terms of product manufacturing, and the margins are high.
12. Foot bath
On more than one website, I’ve seen foot baths or foot spas mentioned as recommended products to sell. The idea is simple: you put your feet into a warm water bath as a gentle waterfall washes your feet. Also included are tools like scrub brushes and pumice stones, which can be used to make your feet soft and clean. It’s a luxurious experience, available cheaply without leaving home.
13. Face rollers
If you’ve spent any amount of time on beauty Instagram over the last two years, you’ve probably heard about jade face rollers. It looks like a silly device, and sounds like it should be lumped in with trends like the pet rock, but it won’t go away.
There’s a good reason for that, though. Jade rollers actually work. They’re cold, and that improves face circulation and helps pores open up. The result: clearer, less puffy skin. These are likely to become a mainstay of luxury self-care products for years to come.
Perfumes and colognes are never out of style. If you can figure out how to make a unique and appealing scent, then you can bottle, brand, and sell it.
Both perfume and cologne tend to sell best right before Christmas, because they make for good gifts. If you are thinking about getting into the personal care world, then taking a summer to create your own Eau de You is a good use of your time.
15. Vitamins and supplements
Dietary supplements alone make up a market of around $140 billion (globally, all sales channels). It makes sense, too. Consumers are becoming ever more aware of their health and well-being, which is driving many people to seek out supplements.
Supplements range from things as simple as Vitamin D and melatonin to weight loss drugs to protein powders to nutraceuticals. This is a more complicated industry to get into, to be sure, but it’s a lucrative one. The shipping costs are low and the margins are high, so this is a sector to look into for sure.
- Fake eyelashes
- Nail polish
- Epsom salt
- Moisturizing cream
Read more on the Fulfillrite blog.
You’ve done everything by the book. Your Kickstarter campaign is almost ready to launch.
You made a great product. Built an audience. Set up a campaign page.
But how do you ship it?
We put this checklist together to help you get started. It's free.