Kickstarter is the go-to place for new board games. In the year 2020, amid a once-in-a-century pandemic, tabletop games raised over $230 million on the crowdfunding platform. Thousands of games are funded into existence every year. The only problem: almost every Kickstarter ships late.
While Kickstarter campaigns might be especially slow to ship lately, it’s not a new problem. As far back as 2012, 84% of Kickstarters shipped at least a month late.
So what’s going on here?
Turns out, fulfilling a Kickstarter of any sort is really hard. There are a lot of moving parts to consider, and you have to be a very good project manager to reliably ship on time, even in the best of circumstances.
Take heart, though! Kickstarter management is a learnable skill, and the basics are surprisingly easy to master. In this article, we’ll talk about the five steps that you need to go through in order to get your board game into your players’ hands.
You’ve done everything by the book. Your Kickstarter campaign is almost ready to launch.
You made a great product. Built an audience. Set up a campaign page.
But how do you ship it?
We put this checklist together to help you get started. It's free.