It’s tempting to think that only the product counts in eCommerce. But that’s not the case. Everything from the first click on your website to the delivery of the item on your customer’s doorstep is part of the customer experience. And those experiences decide whether or not shoppers come back for more.
For those who have spent a lot of time in the eCommerce world, it’s no secret that customer retention is the key to serious financial success. That makes it extra important to make sure experiences are good enough to keep customers loyal.
However, eCommerce store owners have only a few touchpoints to differentiate. One of the most important touchpoints of all is custom packaging and the unboxing experiences provided by it.
In this article, we’re going to talk about why custom packaging is so important, how it creates a memorable unboxing experience, and why both are essential to customer retention.
You’ve done everything by the book. Your Kickstarter campaign is almost ready to launch.
You made a great product. Built an audience. Set up a campaign page.
But how do you ship it?
We put this checklist together to help you get started. It's free.