As the holiday season and its associated sales rolls in, small e-commerce brands face the exciting challenge of creating custom holiday packaging that resonates with customers. Think of packaging as more than just a box or a wrapper; it’s the first offline, tangible experience every customer has with a brand. This moment of unboxing can …
5 Ways To Design Custom Holiday Packaging Without A Graphic Designer Read More »
Having the right fulfillment partner is the difference between a recurring nightmare and a smooth operation. This is just as true whether you’re starting a Shopify store from scratch or you’re running a five-million-dollar operation from your home office. To help you find the right fulfillment center for your Shopify shipping needs, we’ve selected seven …
Let’s say you run an eCommerce store. You start out shipping your own orders. But eventually, that turns into a pain and you hire a 3PL company to do that for you. Or maybe you’re just considering hiring a 3PL company because you’re relatively new to eCommerce or you prefer doing it yourself. In either …
How Do 3PL Companies Make Money On Order Fulfillment? Read More »
Let’s say you’re making a board game. Kickstarter’s an awesome place to get published. The publishing model is great for crowdfunding, and Kickstarter got first mover’s advantage. But – and I say this as a serial Kickstarter backer myself – the platform’s not really built with board games in mind. It was built in 2009 …
How Gamefound Works (Interview with Alex Radcliffe at Gamefound) Read More »
Sustainability isn’t just a trendy term any more. It’s a huge part of normal day-to-day business, and it has been for a while. Consumers are increasingly scrutinizing corporate practices, and regulations around sustainability are tightening. There are many aspects of eCommerce that don’t gel with sustainability. Packaging waste and the burning of fossil fuels by …
What happens if your products are really successful? Let’s say there’s huge demand for your eCom products. But you just don’t have the capital to fill that demand. What do you do? Turns out, there’s a service called inventory financing that can sometimes help in situations like this. That’s why I’ve brought on David Koifman, …
How Inventory Financing Works (Interview with David Koifman at Kickfurther) Read More »
Following Black Friday and Cyber Monday, every eCommerce shop owner braces for the inevitable. Returns. And lots of them! Managing returns properly is the difference between keeping customers and losing them, turning a profit and recording a loss. Depending on who you ask, eCommerce store owners can expect anywhere from a 31% to a 60% …
How To Handle Ecommerce Returns After Black Friday & Cyber Monday Read More »
Want to grow a small business? You’ll need to keep your shipping costs in check. But that’s a lot easier said than done. Between paying retail rates on postage, buying packing supplies, and spending your time boxing up packages, shipping in-house can get really expensive, really quickly. That’s why many small businesses choose to work …
Not long ago, if you wanted to sell something, you had to set up a shop. That meant paying rent, keeping regular hours, and dealing with all the day-to-day responsibilities of maintaining a physical location. But in the last 30 years, eCommerce has gone from high-concept sci-fi to a $6.3 trillion global market. And it’s …
It’s tempting to think that only the product counts in eCommerce. But that’s not the case. Everything from the first click on your website to the delivery of the item on your customer’s doorstep is part of the customer experience. And those experiences decide whether or not shoppers come back for more. For those who …
Custom Packaging & Unboxing: Underrated Ways To Retain Customers For Life Read More »
