The year 2020 has been a remarkably difficult time to run a small business. The COVID-19 pandemic quickly shuttered the doors of many service-sector businesses, leaving them with a significant or complete loss of revenue. This, of course, had ripple effects throughout the economy as many other businesses found their buyers or clients empty-handed on …
If you want to learn how to run a successful eCommerce store, finding some podcasts to listen to is a good place to start. Podcasts are increasingly becoming the go-to destination for people who are looking for in-depth, nuanced advice that you just can’t find in blog posts. This is especially true in eCommerce. We’ve …
Tell me if this sounds familiar – you’re watching a video online, and it starts with someone unboxing something given to the host by a sponsor. Or perhaps the pre-roll ad shows someone unboxing something they just “bought.” Or perhaps you’re one of the 1 in 5 consumers who has searched for and watched a …
It costs five times as much to acquire a new customer as it does to retain one. Therefore, increasing customer retention by just 5% can increase profits by much more — 25% to 95%. One highly effective — and simple — way for ecommerce companies to increase customer retention is to decrease order fulfillment time. Consumer expectations around …
Improve customer retention by decreasing order fulfillment time Read More »
Getting started in eCommerce can be tricky. Even with all the wonderful eCommerce software like Shopify and WooCommerce, it still takes hours of setup even if you’re tech-savvy. What if you just want to start selling online without all the hassle? Thankfully, PayPal has a very user-friendly option for entrepreneurs with a single product to …
How to Add A PayPal Button to Your Website in 8 Steps Read More »
In May 2021, Google changed its search engine ranking algorithm. A lot of marketers squirmed uncomfortably when the changes went live. The idea of this latest update is simple: Google wants to improve user experience by pushing people to websites that are easy to interact with. The basic idea is that the web should be …
As many as 20-30% of eCommerce orders are returned according to Shopify. As you can imagine, the costs really add up for eCommerce store owners after a while because that is A LOT of orders. This is why having a good refurbishment process is so important. What is refurbishment? If you ask the Oxford Dictionary, …
A Crash Course in Refurbishment: How it Works & Why It’s Good for Business Read More »
If your goal is to increase your eCommerce sales, you won’t have to go far to find good advice. The first hundred articles you find on Google will extol the virtues of good branding, SEO, and well-placed ads. It’s no wonder that you’ll find similar advice on different websites. A lot of the advice you …
Toward the end of last year, the terms “Web3” and “decentralization” were being tossed around online in seemingly every other tech article. But even now, there’s a ton of confusion as to what they both mean. Stranger still is that the terms were often used alongside “blockchain” – the technology that makes mysterious cryptocurrencies like …
Web3, Decentralization, and Blockchain: What You Need to Know Read More »
