Brands and businesses are becoming more and more aware that their packaging serves a purpose beyond functionality; it is also a strategic and strong marketing tool for those who know how to wield it. Packaging boxes are even more of a necessity in online/eCommerce businesses, with every order having to...

Packaging is becoming an increasingly common and high-demand utility for businesses around the world. For an e-commerce business, the first direct touchpoint that your brand has with your customer is when they receive the package and unbox it. Studies related to the psychology of shopping show that, “packaging plays a...

Happy customers mean a happy business. It seems overly simplistic, doesn’t it? But unhappy customers often abandon their relationship with a company they’ve had a bad experience with. For many eCommerce companies, a product being out-of-stock is enough to drive customers away. That’s very costly, but also preventable. eCommerce SMBs...