Holidays are a busy time in eCommerce. For a lot of companies, more orders go out in the last three months of the year than the first nine combined. Keeping up with the increased responsibility can be a full-time job, even if you have help shipping orders. But you don’t exactly get to just slip your shoes off and relax when the new year comes.
Imagine this: the holiday rush is over, and there’s a mountain of returns where your mountain of sales used to be. It’s a common scene – nearly 30% of all online purchases end up in the return pile, with that number spiking right around when stores stop stocking eggnog.
Post-holiday returns aren’t fun. There’s no way around this fact. Some companies even see negative revenue in the month of January because of them. But that doesn’t mean that post-holiday returns have to be a long winter slog.
How you manage returns can reinforce customer trust and help shoppers feel good, secure, and ready to re-engage for the next purchase. However, preparation is key!
In this post, we’re going to teach you the practical magic of transforming returns from a profit pit to customer retention opportunities. Every returned item is a chance to analyze what went right, what went wrong, and how to do better.
Read the full post on the Kickfurther blog.
You’ve done everything by the book. Your Kickstarter campaign is almost ready to launch.
You made a great product. Built an audience. Set up a campaign page.
But how do you ship it?
We put this checklist together to help you get started. It's free.
