Running a successful eCommerce company is a juggling act. It’s not enough to simply sell valuable products for a reasonable price. In order to succeed, you must market your business to generate leads. Once visitors show up on your site, you must convert them into buyers.
It’s a complex multi-step process. In the minds of many eCommerce store owners, generating leads and earning sales revenue is a marketing task. Yet this is an incomplete view. The customer experience involves everything from the moment someone hears about your company to the moment their package arrives, and well afterward.
