Social media can be a great way to market your Shopify store – but only if you know how to use it. You can reach new customers, build relationships, and grow your brand – but only if you go in with a plan. That’s why a good social media strategy...

You want to launch a Kickstarter. [ez-toc] And, maybe this goes without saying, but you actually want to fund, right? Everybody’s telling you “build an audience” and “generate leads.” But what if you don’t know how to do that? Or what to do when you’re live? What if you want...

You want to make a board game. But how do you…make a board game? I’m not talking about play-testing or art or any of that. I’m talking about manufacturing. How do you work with a manufacturer to turn that beautiful idea in your head or on some index cards covered...

Kickstarter is loved by creators and backers alike because it provides the tools to raise funds and connects people looking for the next new thing with creators. It’s no secret that many creators still favor launching on Kickstarter over other platforms because of Kickstarter’s traffic. Kickstarter draws in millions of...

Canada is really big. And the population is the size of California. So how do you ship to such a big country in a cost-efficient, timely way? That's a big question, and that's why we've brought on Adayra Lopez from InterFulfillment to shed some light on this question! https://youtu.be/bKAhV9SLAy8 Transcript...

Launching your brand is exciting, but the journey to attracting customers can be daunting. Luckily, social media allows you to connect with your target audience and build a loyal following of potential purchasers all at once. But how do you navigate the vast world of social media effectively? Fear not,...

Imagine making a board game about collecting flowers… …And then raising over $1 million on Kickstarter. That’s what Amy & Dusty Droz, the husband and wife duo behind Dux Somnium Games, did last year. It’s a remarkable story of success, and one which is remarkably grounded, relatable, and repeatable. Not...

Did you know that 40% of businesses struggle more with customer acquisition than retention? To entice someone to click the "buy now" button in this commotion may seem like conquering Mount Everest. In today's rapidly evolving digital landscape, customer acquisition is the lifeblood of online businesses. Businesses prioritize customer acquisition...

Successful crowdfunding comes from putting the same effort into the campaign story as you did the project itself. Your crowdfunding campaign story: Is the first impression you give potential supporters, Persuades readers to engage with your campaign, and Encourages them to share your campaign with their networks. Without an engaging...

Shipping to Canadian shoppers can be a daunting task for eCommerce merchants. With various regulations, duties, and shipping costs to consider, it is essential to establish best practices to ensure customer satisfaction while maintaining profitability. In this article, we will discuss the importance of shipping from Canadian fulfillment centers, considerations...

Let’s say you’re making a board game. Kickstarter’s an awesome place to get published. The publishing model is great for crowdfunding, and Kickstarter got first mover’s advantage. But - and I say this as a serial Kickstarter backer myself - the platform’s not really built with board games in mind....

If you're an e-commerce business owner looking to expand globally, you will want to know a thing or two about international shipping. Mistakes can be costly when it comes to international shipping, and even if you work with a fulfilment partner, having the right knowledge can help you make the...