Want to get organic traffic to your store so you can make some sales? Ecommerce search engine optimization, or SEO, is how you do that.

Optimizing your website for search engines will help increase visibility, attract potential customers, and improve your chances of turning those visitors into buyers. 

SEO can be broken down into a bunch of smaller disciplines. There’s technical SEO, which is about your site’s speed, structure, and security. Then there’s on-page SEO which is focused on making individual pages more searchable. Then there is content marketing and link building, which is about making pages people want to read and then getting those pages in front of readers.

Building an eCommerce empire requires a lot of steps. You need to sell amazing products, create a great website, and set up shop with all the right marketplaces like Amazon and Walmart Marketplace.

But even if you do all of these things well, you won’t get far without an eCommerce marketing plan. There are a million ways you can market an eCommerce store, so sometimes it helps to look at your options and pick ones that feel like the right fit.

To help you do that, we’ve compiled this list of eCommerce marketing tips. These tips will help you avoid common mistakes, build a brand, retain customers, and grow your customer base.

In the dynamic landscape of online business, two popular models have emerged as viable options for entrepreneurs: crowdfunding and ecommerce. Both avenues offer distinct advantages and cater to different types of products and markets. Understanding the nuances of each can help you determine which route is best suited for your...

Kickstarter is loved by creators and backers alike because it provides the tools to raise funds and connects people looking for the next new thing with creators. It’s no secret that many creators still favor launching on Kickstarter over other platforms because of Kickstarter’s traffic. Kickstarter draws in millions of...

Canada is really big. And the population is the size of California. So how do you ship to such a big country in a cost-efficient, timely way? That's a big question, and that's why we've brought on Adayra Lopez from InterFulfillment to shed some light on this question! https://youtu.be/bKAhV9SLAy8 Transcript...

Launching your brand is exciting, but the journey to attracting customers can be daunting. Luckily, social media allows you to connect with your target audience and build a loyal following of potential purchasers all at once. But how do you navigate the vast world of social media effectively? Fear not,...

Imagine making a board game about collecting flowers… …And then raising over $1 million on Kickstarter. That’s what Amy & Dusty Droz, the husband and wife duo behind Dux Somnium Games, did last year. It’s a remarkable story of success, and one which is remarkably grounded, relatable, and repeatable. Not...

Did you know that 40% of businesses struggle more with customer acquisition than retention? To entice someone to click the "buy now" button in this commotion may seem like conquering Mount Everest. In today's rapidly evolving digital landscape, customer acquisition is the lifeblood of online businesses. Businesses prioritize customer acquisition...

Shipping isn’t just a business process in eCommerce. Doing it well means pleasing customers, retaining them, and maxing out your long-term profitability. Failing to provide a good customer experience, on the other hand, is a surefire way to shorten the lifespan of any eCommerce business. There is plenty of evidence...

Successful crowdfunding comes from putting the same effort into the campaign story as you did the project itself. Your crowdfunding campaign story: Is the first impression you give potential supporters, Persuades readers to engage with your campaign, and Encourages them to share your campaign with their networks. Without an engaging...

Shipping to Canadian shoppers can be a daunting task for eCommerce merchants. With various regulations, duties, and shipping costs to consider, it is essential to establish best practices to ensure customer satisfaction while maintaining profitability. In this article, we will discuss the importance of shipping from Canadian fulfillment centers, considerations...

Let’s say you’re making a board game. Kickstarter’s an awesome place to get published. The publishing model is great for crowdfunding, and Kickstarter got first mover’s advantage. But - and I say this as a serial Kickstarter backer myself - the platform’s not really built with board games in mind....