Most consumer packaged goods (CPG) brands aren’t rolling in venture capital. And that’s okay. You don’t need a million-dollar ad budget to succeed. But you do need focus. Clear strategy. The willingness to test things fast helps, as does a little grit. To help you understand what CPG marketing looks...

International shipping is a monster. On the surface, it seems like getting products from point A to point B. But doing that involves dealing with complex logistics, handling unpredictable events, and managing your customers' expectations. It's very easy to send items to the wrong address and run out of inventory....

“You need to bring your own audience to Kickstarter.” You’ve probably heard that advice if you’re planning on launching a campaign soon. But how do you exactly market your Kickstarter before launch?

It’s not just about “building an email list” or “posting on social media.” There’s nothing wrong with those strategies, but without a larger plan and more context, they probably won’t work.

When you market your Kickstarter campaign, you need a holistic strategy. To build an effective marketing plan, you need to combine many different methods to succeed.

If you’re planning a crowdfunding campaign this year, you’ll want to start with the right strategy. At GAMA Expo 2025, a board game convention for industry folks in the know, I sat in on a panel called Crowdfunding Best Practices. The panel was absolutely stacked with experts, including: Nicole Amato...

The Company Level 99 is a board game publishing company owned and operated by Brad Talton. Some of their more popular games include BattleCON, Pixel Tactics, Millennium Blades, Argent: the Consortium, and Empyreal: Spells & Steam. Once launched on Kickstarter, the games are also available to buy online as well as at select retail outlets. The Challenge...

THE COMPANY Creative Beast is a small business that sells realistic, built-to-scale dinosaur action figures made by owner-operator, David Silva. Creative Beast uses the crowdfunding platform Kickstarter and the pledge management system BackerKit to launch each new line of action figures. Once launched, the dinosaurs are also available to buy online as...

THE COMPANY Calamityware is a graphic-designer owned e-commerce company that sells products with (often humorous) designs drawn from the owner’s personal sketchbook. Calamityware uses the crowd-funding platform Kickstarter as the basis of every product they sell, using the platform to test the demand for each product idea before initiating a...

In this video, we talk with Lynnette Kelley, the CEO of Calamityware. She’s been working with Fulfillrite for order fulfillment for over 10 years. The transcript that follows is her story and her words.

Selling on Amazon in 2025 isn’t just about listing a product and hoping for the best. The competition is intense, and success depends on making strategic choices from day one. What products should you sell? How do you price them? What’s the best way to get reviews and keep inventory...

Scaling an eCommerce store sounds amazing—more orders, more revenue, and a larger business overall. There’s a lot to like! If you want to scale your store, you need to be able to fulfill orders. At first, you can ship your own orders. Then you might choose to hire one third-party...

Client retention in eCommerce isn’t just about keeping customers. You need to give buyers a reason to become lifetime customers—and that’s not easy! The stakes are high. If you can retain customers, your eCommerce store is going to take off. But if you can’t, you’ll probably close up shop in...

Scaling your eCommerce store is no small feat—and who better to guide the way than those who’ve done it themselves? We reached out to a variety of experienced eCommerce experts to find the strategies that work in the real world. In this article, we share their insights, drawn from real-world...