You've spent months designing your product. You've run the numbers, found your manufacturer, and picked your crowdfunding platform. Everything is ready to go. But even the very best product in the world won’t fund itself. You need a rock solid marketing plan or your campaign will sputter out before it...

Winning the sale might feel like the finish line. But it’s just the start of the next race. What happens in the minutes, hours, and days after someone clicks "buy" determines whether they become a loyal customer or quietly disappear. It shapes whether they leave glowing reviews or file returns....

If you’re dreaming of seeing your product on retail shelves, crowdfunding should be one of your first steps. Launching a product in retail isn’t easy — it requires proof of demand, a compelling story, and data that gives retailers confidence. By running a successful crowdfunding campaign, you can validate your...

Imagine taking over a 40-year-old furniture business in 2020. Not 2019. Not 2021. Right in the middle of the worst retail disruption in modern history. That's exactly what Richie David did when he became president of Totally Home and Totally Kids Furniture. When Richie started in his new role, the...

Let’s say you have an amazing business idea–but you don’t have the money to get it off the ground. You’d hardly be alone here, since lack of funding is one of the most common challenges that startups run into. That’s why Kickstarter, and other crowdfunding tools are so attractive. Why...

Shoppers are impatient. Every additional tenth of a second it takes a store to load can drop conversion rates by 7%. Can you imagine how much money a Shopify store owner could lose over a 2-second delay? Slow websites provide bad user experiences. This alone causes people to turn away...

Navigating the complex world of subscription box order fulfillment may seem overwhelming. But with the right strategies and tools, order fulfillment processes can quickly become a subscription box business owner's best friend. Adopting advanced technology, streamlining your processes, fostering strong supply chain relationships, preparing for scalability, and keeping a pulse...

Manufacturing is at the heart of many businesses. Whether you're making kitschy Etsy crafts or Silicon Valley high tech devices, the manufacturing process will be a huge part of your success. It is, after all, where your products are turned into physical reality. This is true whether you're making something...

Shipping your own orders gets old fast. But finding the right eCommerce fulfillment partner to take care of it is a tough decision and one you want to make properly.

Scaling your eCommerce store is no small feat—and who better to guide the way than those who’ve done it themselves? We reached out to a variety of experienced eCommerce experts to find the strategies that work in the real world. In this article, we share their insights, drawn from real-world...

There's a version of this story that plays out every day in eCommerce. Let’s say you launch a store. At first, the orders trickle in. You pack them yourself—maybe at the kitchen table, maybe in the garage after the kids go to bed. It's manageable, and it’s even fun. You're...

People don’t spend long on web pages. A 2021 report by Contentsquare says the average time users spend on a web page is 54 seconds. That means if you want to succeed in eCommerce, every element on every page needs to count. In this guide, we’ll give you eCommerce website tips and tricks to help you do exactly that.