THE COMPANY Creative Beast is a small business that sells realistic, built-to-scale dinosaur action figures made by owner-operator, David Silva. Creative Beast uses the crowdfunding platform Kickstarter and the pledge management system BackerKit to launch each new line of action figures. Once launched, the dinosaurs are also available to buy online as...

THE COMPANY Calamityware is a graphic-designer owned e-commerce company that sells products with (often humorous) designs drawn from the owner’s personal sketchbook. Calamityware uses the crowd-funding platform Kickstarter as the basis of every product they sell, using the platform to test the demand for each product idea before initiating a...

In this video, we talk with Lynnette Kelley, the CEO of Calamityware. She’s been working with Fulfillrite for order fulfillment for over 10 years. The transcript that follows is her story and her words.

Selling on Amazon in 2025 isn’t just about listing a product and hoping for the best. The competition is intense, and success depends on making strategic choices from day one. What products should you sell? How do you price them? What’s the best way to get reviews and keep inventory...

Client retention in eCommerce isn’t just about keeping customers. You need to give buyers a reason to become lifetime customers—and that’s not easy! The stakes are high. If you can retain customers, your eCommerce store is going to take off. But if you can’t, you’ll probably close up shop in...

Scaling your eCommerce store is no small feat—and who better to guide the way than those who’ve done it themselves? We reached out to a variety of experienced eCommerce experts to find the strategies that work in the real world. In this article, we share their insights, drawn from real-world...

One of the most common bits of advice in eCommerce is to make landing pages. But what do you put on those landing pages? And how do landing pages impact other marketing tasks you take on, such as running ads? These are complex questions, but important ones to answer. That's...

Building an eCommerce empire requires a lot of steps. You need to sell amazing products, create a great website, and set up shop with all the right marketplaces like Amazon and Walmart Marketplace.

But even if you do all of these things well, you won’t get far without an eCommerce marketing plan. There are a million ways you can market an eCommerce store, so sometimes it helps to look at your options and pick ones that feel like the right fit.

To help you do that, we’ve compiled this list of eCommerce marketing tips. These tips will help you avoid common mistakes, build a brand, retain customers, and grow your customer base.

No matter where you go – Kickstarter, Indiegogo, Patreon, GoFundMe, or somewhere else – one thing is clear. Crowdfunding is growing by leaps and bounds. In North America alone, $17.2 billion was generated through crowdfunding campaigns in the year 2020. That’s up 33.7% from the year prior. Also in 2020...

Want to get organic traffic to your store so you can make some sales? Ecommerce search engine optimization, or SEO, is how you do that.

Optimizing your website for search engines will help increase visibility, attract potential customers, and improve your chances of turning those visitors into buyers. 

SEO can be broken down into a bunch of smaller disciplines. There’s technical SEO, which is about your site’s speed, structure, and security. Then there’s on-page SEO which is focused on making individual pages more searchable. Then there is content marketing and link building, which is about making pages people want to read and then getting those pages in front of readers.

Running a Shopify store isn’t as simple as it looks. Many store owners learn the hard way, spending countless hours and dollars on trial and error. But the right advice, straight from experienced store owners, can save you both time and money. That’s why we’ve compiled insights from experts who’ve...

Shoppers are impatient. Every additional tenth of a second it takes a store to load can drop conversion rates by 7%. Can you imagine how much money a Shopify store owner could lose over a 2-second delay? Slow websites provide bad user experiences. This alone causes people to turn away...